“Whilst competing on the kayak and surfski racing circuit, I was never satisfied having to rely on kit designed for other sports... so I decided to do something about it!" Mark Ressel Icon Founder

Icon Canada came about for these same reasons. No training gear designed specifically for paddling. Improvising and making do with ill fitting, inflexible, substandard products not meant for paddling. Add to the list of challenges … Canadian cold weather. What if the right product could extend the paddling season? ICON can help do just that.

R&D

ICON is very proud to be able to work with world-class paddlers to get the insight we need to develop products we are passionate about.

Before taking a product to market, prototypes are tested thoroughly by our team of ambassadors so we can fine-tune designs to meet the needs unique to performance paddlers. We carefully select paddlers to test products from across performance paddlesport disciplines, giving us a wide range of perspectives and valuable insights. #wearingisbelieving